Podo Business Build your brand Paula Pelińska-Butyniec - book 1 pc. (Product Code: 152004)

Do business, Paula Pelińska-Butyniec.

The book Podo biznes was written by Paula Pelińska-Butyniec, a sociologist and political scientist by education, specializing in political marketing, her entire professional life associated with broadly understood sales and marketing. She gained her experience in local media. For the last decade she was involved in working on the development of the leading podiatry brand in Poland.

"For many years, I have been thinking about writing a book - a guide for podiatrists, in which they would find a number of tips and solutions for their business. The fact that podiatry in Poland is developing very dynamically is beyond dispute. However, podiatrists often forget about their businesses in the heat of caring for patients and developing practical skills. In the book "PodoBiznes", I have collected, together with a group of experts, ideas, information, solutions that I have discussed with podiatrists over the last 12 years.

On 200 pages of the guide, we address the most pressing issues that specialists deal with on a daily basis, including: sales, communication, marketing, finance. We do not forget the basics, i.e.: how to start a likeness - formal requirements, we compare different forms of conducting business, indicating their strengths and weaknesses.